Brand Design Process

These videos take you behind the scenes of select branding projects, from first conversation to final delivery. You’ll see how each brand is thoughtfully built and how I work remotely from around the world. Every project follows a clear, collaborative process designed to create work that feels both strategic and deeply aligned.

Studio RYS - Architecture & Interior Design Firm

In this video you’ll see the process of rebranding an architecture firm based in San Francisco, California while working remotely from Bangkok, Thailand.

01 Discovery Call

We’ll begin the design process with a discovery call (typically 20-30 minutes). It’s a great chance to meet, discuss your brand vision, a suitable timeline, and answer any questions about the process.
02 Brand Strategy Call

Once you’ve completed the onboarding steps, we’ll jump on an in-depth brand questionnaire call (typically 60 minutes) that dives into your ideal client, mission and values, competitors, and business goals.
03 Design Time!

Based on all the information gathered, I’ll design three strategic brand concepts for your review. We’ll discuss which concept is the best option for your business.
04 Concept Refinement

At this stage, I’ll refine the chosen concept with any revisions you may have. You’re welcome to send your revisions via email or we can schedule call - which ever feedback style works for you!
05 Brand Collateral

Once we have the color palette, typography, and logo variations finalized, it’s time to apply them! I’ll get to work designing a cohesive business card, letterhead, and html email signature.
06 Launch Time!

I’ll export and deliver all of your brand files and send everything through a WeTransfer link. You’re ready to launch!