Finance Services Branding: Professional Logos That Inspire Trust

Sep 4

In finance, trust is everything. A strong financial services brand identity does more than look polished. It communicates credibility, stability, and vision. For investment firms, accountants, and financial advisors, thoughtful branding helps clients feel secure in their decision to partner with you.

At TKD, we specialize in financial services branding and brand identity design. From Zurich, Switzerland, to San Diego, California, we have partnered with investment firms, CPA practices, and financial services companies to create logos and complete brand identity systems that balance professionalism and approachability.

Below are some of my favorite finance branding projects and the thinking behind each design.

finpact: future-focused investments for the 50+ generation

Based in Zurich, Switzerland, finpact develops innovative investments designed for the 50+ community. To reflect their people-centered approach, the brand uses lowercase lettering for a welcoming, approachable feel. Custom diagonal cuts in the “P” and “T” hint at portfolio growth and forward momentum.

finpact. logo (designed by Tiffany Kenyon Design)

Manor Ventures: a strong, minimalist identity for a real estate investment firm

Manor Ventures, headquartered in San Diego, California, was entering a new phase of business growth and needed a logo to reflect that. The final mark is minimalist yet strong, designed to communicate stability while leaving space for the brand to evolve.

Manor Ventures logo (designed by Tiffany Kenyon Design)

MI TAX CPA: a people-first brand for a Michigan accounting firm

MI TAX CPA is a full-service accounting firm serving the people and businesses of Michigan. Their logo includes a subtle customization to the letter “M,” symbolizing upward growth. This simple yet meaningful detail reflects how the firm helps clients strengthen and grow their financial foundations.

Branding and Design for Financial Services Financial Services Design Agency Finance Branding Financial Design Agency Financial Branding Firm Investment Banking Branding Financial Firm Branding Financial and Investment Branding — *MI TAX CPA logo (designed by* *Tiffany Kenyon Design*)

Trinity Investment Management: faith-based values meet professional expertise

Headquartered in Fort Worth, TX, Trinity Investment Management is an SEC-registered advisor guided by faith-based principles. Their logo balances professionalism with a sense of trust, ensuring clients see them as both reliable and values-driven.

Trinity Investment Management logo (designed by Tiffany Kenyon Design)

Eltura Capital Management: a flexible, modern identity

Eltura Capital Management came to TKD with a strong vision that needed to be translated into a cohesive design system. The result is a modern identity that reflects the firm’s professionalism while giving them the tools for consistent communication across platforms.

Eltura Capital Management logo (designed by Tiffany Kenyon Design)

HOLT Forensic Accounting: communicating integrity and efficiency

Based in Naples, Florida, Holt Forensic Accounting specializes in circuit civil, family law, and criminal cases. The logo design features a clean, straight line beginning at the “H,” symbolizing both integrity and efficiency - the qualities at the core of founder JoAnne Holt’s work.

HOLT Forensic Accounting logo (designed by Tiffany Kenyon Design)

Looking for a partner to bring your financial services brand to life? At TKD, we are a financial services branding agency that works with investment firms, accountants, and financial advisors to design logos and complete brand identity systems. Whether you need a full financial services rebrand or a new logo that communicates trust and professionalism, we help finance firms build brands that inspire confidence.

If you’re searching for a financial services branding consultancy or a brand identity firm, TKD can provide the strategy, design, and brand assets you need to stand out in a competitive industry.

Ready to elevate your financial services firm’s branding?

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Tiffany Kenyon https://www.TiffanyKenyonDesign.com